|
|
Title
and Author |
Rating |
Remarks |
| |
Millionaire Real Estate Agent
Gary
Keller |
|
Best
recent book I've found. Lays out a plan I was
trying to do on my own. Also, check out their
web site. The weekly conference calls (free at
the time of writing) are great! |
| |
How to Multiply Your Real Estate Success
Monica
Reynolds |
|
Not
as helpful as I had hoped. But there were enough
things here that I can make good money with some
of the ideas. |
| |
Influence: The Psychology of Persuasion
Robert
Caldini |
|
You
know, at Amazon.com, they offer free shipping
if your order is over $25.00 (at the time of this
writing). Well, I'm never going to be under that
limit, so sometimes I have to throw in an outlier.
This was one of those. Oops. It should have been
a primary purchase. This was a really good book.
One I will reread soon. The title kind of tells
about the book, and I wasn't disappointed. It
has helped shape my presentation material. |
| |
Be Yourself
John
Buffini |
|
If
you ever had an interest in why you are the way
you are, this book gives good insight and feedback.
It works from the idea that you should identify
your natural abilities and work with them to create
the most effective you. He also has help for the
challenges that we all face. |
| |
The Millionaire Mind
Dr.
Thomas Stanley |
|
This
is considered to be Stanley's better book. He
has several. He has studied Millionaires for a
very long time and gives a very interesting profile.
I think some of his specific recommendations regarding
Real Estate are wrong. They just seem naive, but
then again, he's not in the RE business. |
| |
The E-Myth
Michael
Gerber |
|
I'm
a big fan of Gerber. I've hired his consulting
company in the past. And I think what he has to
say is spot on, especially for Real Estate salespeople.
This is now dated. I'll keep my copy forever (and
let the kids toss it 
) Get the E-Myth Revisited. |
| |
The E-Myth Revisited
Michael
Gerber |
|
Big
surprise, Real Estate sales is changing. This
book will add some good perspective and give a
lot of good advice to building a business that
has a future. Millionaire Real Estate Agent would
be the better start along the lines of this book.
(working "on" your business, instead
of working "in" your business) |
| |
The E-Myth Manager
Michael
Gerber |
|
This
book left me cold. Maybe, I just didn't get it.
It is written as a story of a series of conversations
between Gerber and one of his employee managers.
That style bugs me. But, it is Gerber, so it can't
be all bad. |
| |
Real Estate Rainmaker
Dan
Gooder Richard
|
|
Wow,
the reviews at Amazon.com were roundly bad. And
I gave it 5 stars. Hmmm. I'll stick with my rating.
The book helped me define some important aspects
of several of our marketing programs. I refer
back to it for some stats regularly. Some of the
reviews say it is one long commercial. Maybe,
so. And I'd don't think the Gooder stuff is a
good value from the site. It's just too expensive
for what you get, IMHO. |
| |
Your
First Year in Real Estate
Dirk
Zeller |
|
After
having been retired for 5 years, I thought this
would be a good book to get back to the basics.
It is that. For me, it just went a little too
far back to the basics. That's never a real bad
thing, however, this book just didn't "speak"
to me. If you are newer, then I'd recommend it.
Past a year in the business, get Millionaire REal
Estate Agent, above. |
| |
Landlording
Leigh
Robinson |
|
This
has long been considered the bible for Landlording.
It still holds up. There are many other Property
Management books that have come out, but this
one still leads the pack. Common sense type stuff.
Stuff that will allow you to sleep at night (at
least a little bit easier) Very thorough and well
put together. |
| |
Secrets
of Closing the Sale
Zig
Zigler |
 |
I
love Zig. I especially love listening to him speak.
He is prolific and has walked his talk, which
is always nice. There isn't much here that you
can't find elsewhere, but where do you thing they
got their material. I think it always pay to honor
the Masters in endeavors of my pursuit. This definitely
falls in that category. |
| |
Wishcraft: How to Get What You Really Want
Barbara
Sher |
 |
This
is, far and away, the best book on Goal Setting
that I have ever read. And I've read a lot on
the subject. Not much marketing went into the
book, so I never saw it that widely read. But,
if you want to do anything (R.E. related or not)
this book will help you do it easier and more
effectively. Should be required reading from 11th
grade on, IMNSHO. |
| |
Smart Trust Deed Investment in California
George
Coats |
|
This
is specific to California (sorry) and out of print
(sorry, again). If you come across a used copy,
grab it. It is far and away considered the bible
on Trust Deed investing. Even used copies go for
a lot of money. Good luck finding one. |
| |
How
to Master the Art of Selling
Tom
Hopkins |
|
I've
worn out my copy. This was my favorite book regarding
'sales'. Still near the top of my list. His other
books were a mere shadow of this book. His boot
camps are still highly regarded, so, it's easy
to say his material has withstood the test of
time. |
| |
How
to Develop a 6 Figure Income in Real Estate
Mike
Ferry |
 |
This
book was written before Mike Ferry became THE
Mike Ferry. You have to admire what he has done
in this business, even if it isn't suited to your
style. The Mike Ferry Organization has made a
WHOLE lot of money for a whole lot of agents.
The book... well. I wasn't all that impressed.
The meat of the method is in the Organization,
not the book. |
| |
Winning Through Intimidation
Robert
Ringer |
|
Isn't
that a terrible title? I'm sure that title has
turned off a lot of people. And that is too bad.
The title is almost like a joke. The book is really
about being a top notch, thoroughly prepared professional.
This is an excellent read! |
| |
Million Dollar Habits
Robert
Ringer |
|
This
is Ringer's second book. Guess he found writing
books to be a lucrative, pleasant pastime. The
ratings on Amazon have this at 5 stars. It's good,
but not as meaty as the one mentioned above. |
| |
The Magic of Getting What You Want
David
Schwartz |
|
This
is another one of the old time classics that has
withstood the test of time. OK, so some of the
words show some dating, but the concepts are still
right on. I keep having this conversation with
Lisa, you have to see it first in your mind. Then,
it has a chance of materializing. Try it, you'll
like it. |
| |
The
R.E. Business Planning Guide
Carla
Cross |
|
One
of the biggest mistakes Real Estate people make
(and I've been watching for 20 years now) is the
lack of a business plan. Yes, they are confusing
the first time. But, even a bad business plan
can be better than no business plan. It really
does give you a platform to observe what you do
and how you can change to become more efficient.
This book will walk you through the process, step
by step. Get this and use it. You will be really
happy you did. |
| |
e-Listing and e-Selling Secrets
Terri
Murphy |
 |
How
can I say something here without sounding really
negative? How's this: there really isn't much
in print about how to take advantage of the internet
in Real Estate sales. There is lots of stuff online,
but not in print. If you believe (like we do)
that the internet is going to be a cornerstone
to this business, you should get this book. The
book is a little lean, but enough to make it a
worthwhile purchase. |
| |
First Things First
Steven
Covey |
|
I
actually liked this book by Steven Covey a little
better than the 7 Habits. He has some excellent
things to say. There has been a flap recently
about his personal views about some topics (was
that politically correct enough?), but I think
that is pretty easy to overlook. The material
is good. And that's what makes it valuable to
me. |
| |
The New Psycho-Cybernetics
Maxwell
Maltz |
|
The
old Psycho Cybernetics was one of the groundbreaking
books on self development. This is a giant among
classic giants. I haven't read the new version,
but it is now on my wish list. I hear it is nicely
updated. |
| |
How To Win Friends And Influence People
Dale
Carnage |
|
Another
one of the "must read" classics. There
were 249 reviews at Amazon.com. I haven't seen
that many before. I'm starting a re-read in a
couple of months. And looking forward to it. |
| |
Customers For Life
Carl
Sewell |
|
This
was recommended by a prominent member of RealTalk.
I'll disagree with his praise. I resent when an
Author spends less time writing a book than I
spend reading it. Sewell is successful, no doubt
about that. I just didn't find a lot of insight
in this book. |
| |
The Einstein Factor
Win
Winger
Richard
Poe |
|
If
you are at all interested in developing your potential,
you should definitely read this book. Many of
the ideas are off the wall. But, they are effective.
Highly recommended, if for no other reason, it
will stretch your thinking. |
| |
Clients for Life
Jagdish
Sheth
Andrew
Sobel |
Currently
Reading
rating to come |
Haven't
read this one yet. It was highly recommended,
so, it's in line. |
| |
The Psychology of Sales Call Reluctance
George
Dudley
Shannon
Goodson |
|
WOW!
I'm a "driver", so I overcome most roadblocks
with will power. But, really, I don't much care
for prospecting. And overcoming the reluctance
with will power uses up a lot of energy. This
book takes away that wasted energy. Now, I can
do more (and make more money!!) with the same
energy. After reading the book, I hired them for
private consulting. Good move, very glad I did
that and would recommend that also. |
| |
The DNA of Success
Jack
Zufelt |
|
Another
"Success" book? I wasn't too excited
to buy more of this genre, but thought I'd give
it a chance. The book isn't that well written,
but don't throw the good ideas out. There are
some good techniques to help define your "core
desires", something I continually find reasons
to avoid. |
| |
Internet Marketing in Real Estate
Barbara
Cox |
|
If
you are building your own website, you really
need this book. I used it a lot in the development
of this site. The only problem, a book about the
internet can get old in days. There are some signs
of aging already. Still, a valuable resource. |
| |
Business by Referral
Ivan
Misner |
|
Ivan
Misner founded Business Networking International
(BNI) almost 20 years ago. We've met him and he
is very well spoken and a nice guy. We believe
in running our "referrals" in a systematic
fashion. This is a good primer on setting that
up. He has several other books. I don't think
there is enough difference to pursue all of them. |
| |
Endless Referrals
Bob
Burg |
|
This
is considered "best of breed" for referral
type books. I am reading it, but haven't finished
it yet. I'll save my comments until I finish it.
So...check back soon. |
| |
Learned Optimism
Martin
Seligman |
Currently
Reading
rating to come |
I
just started this last night. WOW! So far, I love
it. His writing style is for adults and the data
is backed up by thought and research. This has
jumped to the front of my current reading list. |
| |
The On-Purpose Person
Kevin
McCarthy |
|
This
book was recommended reading by my coach. It is
one of those "parable" type books. For
whatever reason, these types of books leave me
cold. The ideas were good, but the style is just
to mushy for my taste. Maybe, your mileage will
vary. |
| |
7 Habits Of Highly Effective People
Steven
Covey |
|
I
read this a long time ago. It made a lot of sense.
We've had our daughter (13 at the time) read the
teenage version of the book and she also got lots
of value. Any time Lisa challenges me on spending
money for a new tool (toy?), I use one of the
"Habits" to justify my case. It doesn't
really help. Oh well. |
| |
|
|
This
is a book about affirmations. Lisa likes it better
than I do. I found the "science" missing.
Psych of Sales Call Reluctance (above) worked
on the same things, but had better science behind
it. |
| |
The Richest Man in Babylon
George
Clason |
|
This
is one of those classics that everyone says you
HAVE to read. OK, so I did. It's a parable type
of book, and as mentioned other places, these
types leave me cold. The story is tight, with
not a lot of fluff. So, if the parable type fits
you, you'll enjoy it. |
 |
The Greatest Salesman in the World
Og
Mandino |
|
Anything
Og is great! I could list all of his books here.
His personal story is inspirational, to me at
least. I feel like I know the man and am better
for it. |
